About Our Proven Marketing Methods
Since the early 80’s we have been associated with, and marketed for, Arborists and Tree Services. The first company we worked with, and continue to work with today, is now Market Dominant. We have over 23 years of unbroken promotional activity with this group. Our service helped the original owner build the business and sell it in 1994, and our service helped the new owner pay for it.
Over the years we have refined our method of bringing you business. We can get you calls from qualified buyers and we can, to a certain extent, pre-sell your brand. Most importantly, we can expand the market for your services by educating, in your name, the people you wish to serve. I urge you to call us and explore the opportunity of working together. We have already done the groundwork, you will only need to make some appropriate choices and write the necessary checks.
Now to the issue of costs. Consider our motto, The true cost of advertising is measured by the business it creates. If you spend $250 on advertising and get no response that, to me, is expensive. If you spend $500 on advertising and get 3 qualified callers, bid the jobs and close 2 out of 3 then that is reasonable. Your crews are working, you have paid for your advertising and found profit. Perhaps you have also paid for your next promotion.
The bottom line is you are not buying flash. You are purchasing our know-how and capabilities. Yes, it will require some up front money for printing and graphics, but you must prime the pump. Depending on the approach we take to your market you can get started for as little as around a thousand dollars, maybe less than you would charge as a day rate for one crew. I’d like to make it clear that we offer no credit. Each time we mount a promotion for you we have up front costs that we must cover. Paying us is typically by check through the mail, or through Paypal.
Should you choose to work with us, you’ll be employing a proven form of marketing that will become the primary driver for your business. In time, your brand will become a household word.
As for the matter of competition. I should make it clear that we do limit the number of companies we work with in an area, typically one or two, max three depending on demographics and geography. We do this to protect both you and us. We have long standing relationships with our clients and this is only made possible by their profitability.
Initially we will look at your market to determine if we can effectively serve more than one Tree Service in your area. If we can and the opportunity arises, then we should. How does this affect you? Since we are coordinating the programs it actually helps you. Remember, our other major objective is to generate more business by educating consumers.
Increased consumer awareness will come faster if there is more than one program running in an area. This aspect of our method should not be underestimated. We are talking about raising awareness for the need for your services on a community level. Of course, a valid concern on your part is, “Will this dilute my sales and will I find myself bidding against another company at every turn?” Again, as we determine both programs aspects we will keep distance between you and your competitor. Do not forget that we are also talking about creating perceived needs that currently do not exist. It all works out and everyone benefits.
Keep in mind that it is not our objective to fan the fires of competition, your ability to profit is what has driven our service for over two decades. However, imitation is the sincerest form of flattery and when you run a successful program others may take note. I’m simply saying that should they follow through it is not detrimental, in fact it can be a real benefit.
We are very ‘mission specific’ in serving the Tree Service industry. However, we are not an advertising agency and you will not be paying a big premium for our services or for the work which produced this excellent marketing system. You’ll be paying a reasonable cost for our experience and skills, the use of our materials, and our labor, all of which is designed to put money in your pocket. Call us now, let’s explore the opportunity.
